Browse by category
Customer Walk-in Checklist
How you display your product can have a tremendous impact on your sales. Ascertain areas with the maximum traffic to locate critical areas in your store to improve product promotions.
Introduction
Promotion and product placement serve as a form of advertising wherein goods and services are strategically featured to draw in a large audience. It allows customers to develop a strong connection with the brand organically instead of directly marketing them.
Process
Promotion placement primarily focuses on placing the right products at the right places in the retail stores so that it will be easier for the customers to see and to be able to reach out for. You may have the best of products, but if you don’t have the proper means to showcase them, it can negatively affect your overall retail sales. In addition, different products will require different kinds of display shelves, and having the correct display method will increase the salability of the products.
Dos
- All the products should be elevated so that they easily meet the customers’ eyes.
- Strategize which products you want to place in the area with the highest footfall and traffic.
- Ensure that all the space on the shelves is effectively utilized, so that shelf space doesn’t go to waste.
Don’ts
- Do not place different types of products altogether
- Without regularly changing the layout and the arrangement of the products, your merchandise may not capture the attention of your customers.
Uniforms signify the identity of a business. When employees dress alike, they become easily recognizable by customers. By following uniform compliance, it could be made sure that employees are adhering to the uniform guidelines.
Introduction
Being well-groomed and donning professional attire are critical steps to making an excellent first impression on the customers. A well-tailored work uniform represents your brand strategy and what position you hold in the establishment. In addition, a uniform with the brand’s logo gives off a sense of trust and credibility in the customers’ minds.
Process
Customers often tend to associate employees who wear the uniform with a greater sense of pride in their work and, therefore, as better suitable for offering products and services. Another way to look at this is if the company takes the time to implement proper workwear attire, then it must also be taking the time out to train and teach professional qualities with their staff members effectively. A work uniform also serves as a walking advertisement for your business, so anyone who walks into the store will see the uniform, company logo, and company name, which in turn, will help to boost brand awareness and company exposure.
Dos
- Always wear a clean and neat-looking uniform as it gives off an air of confidence.
- The uniform should be complete and thorough as per the guidelines of the work environment.
- Your uniform will help to identify with your designated role at the retail establishment.
Don’ts
- By not wearing the correct uniform, you are giving an informal and laid-back approach to your workspace.
- Improper uniform may indicate that you don’t take pride and confidence in the position that you are working in.
- Do not wear a uniform that contains visible stains and, if possible, promptly change into a clean one.