The food services industry is dominated by guest service. As the customer demands grow, so does the complexity of delivering exceptional customer service. A customer walk-in checklist is essential to keep the customers engaged, assisted, and comfortable at all times during their visit.
In the food services industry, trust is best established by engaging potential customers in a conversation. When customers are greeted, it makes them feel appreciated and increases their loyalty towards the business.
Introduction
Greeting guests politely and exhibiting an overall friendly demeanor are factors that are critical to a restaurant business. Courtesy and good manners go a long way and are among the reasons that would encourage the customer to revisit the establishment. Since your language sets the tone for the conversation, always begin with a smile as the customer walks in. Before you say hello to them, ensure that your body language and facial expression convey that you are genuinely happy to see the customer walk through that door.
Process
In any business, the key to making a good impression on the customer is to smile. As an employer, spend a few minutes observing how your host and servers offer greetings to the patrons. Suppose employees mumble a hurried or forced greeting when a customer enters or act irritated when chatting with a co-worker. In that case, customers might feel offended and think they are bothering the employees. Strictly instruct your employees that all their attention should be focused on the customers from when they enter the restaurant to when they leave.
Dos
The employees should be polite and accommodative towards the customers to maintain the brand image of the restaurant.
They should be willing to help the guests with their inquiries and grievances.
Don’ts
Inadequate greetings by the employees of the restaurant may not give off a good standard first impression.
By not making a good impression on the guests from the very outset, you may create a sense of mistrust.
Understanding where to drive-in customers with promotions is as essential as any other promotional activity. Ascertain areas with the maximum amount of traffic to improve the visibility of your products to increase sales.
Introduction
Promotion and product placement serve as a form of advertising wherein goods and services are strategically featured to draw in a large audience. It allows customers to develop a strong connection with the brand organically instead of directly marketing them.
Process
Promotion placement primarily focuses on placing the right products at the right places in the restaurant to be easier for the customers to see and reach out for. You may have the best of products, but it can negatively affect your overall sales if you don’t have the proper means to showcase them.
Dos
All the products should be elevated so that they easily meet the customers’ eyes.
Strategize which products you want to place in the area with the highest footfall and traffic.
Ensure that all the space on the shelves is effectively utilized, so that shelf space doesn’t go to waste.
Don’ts
Do not place different types of products altogether.
Without regularly changing the layout and the arrangement of the products, your merchandise may not capture the attention of your customers.
Uniforms signify the identity of a business. When employees dress alike, they become easily recognizable by customers. By following uniform compliance, it could be made sure that employees are adhering to the uniform guidelines.
Introduction
Uniforms are an excellent way to strengthen team-building among the restaurant employees and promote unity, equality, and pride. This fostering of team spirit will help the employees to feel better integrated into their work environment. Furthermore, the uniform gives off an air of responsibility towards the assigned roles and reminds them that they are the organization’s representatives.
Process
The uniforms help project a good brand image and brand concept of the establishment. Having your employees donning the restaurant uniforms is instrumental in keeping them focused and serves as a physical reminder that they are at work. The uniforms also serve as a reminder that everyone has an important role to play while at work and are instrumental in scaling the quality and standards of the employees.
Dos
Always wear a clean and neat-looking uniform as it gives off an air of confidence.
The uniform should be complete and thorough as per the guidelines of the work environment.
Your uniform will help to identify with your designated role at the restaurant.
Don’ts
By not wearing the correct uniform, you are giving an informal and laid-back approach to your workspace.
Improper uniform may indicate that you don’t take pride and confidence in the position that you are working in.
Do not wear a uniform that contains visible stains and, if possible, promptly change into a clean one.
